Market Valuations

How Market Valuations from the Backbone to a Home-Selling Strategy

Why are market valuations such an important part of selling a house? Why is getting an accurate appraisal the most vital thing you can do when listing a property for sale? At Real Estate Marketing by Benjamin Waite, we emphasise our experience as a home and land valuer because we know just how many implications a proper valuation can have for every other part of the selling process. In this article, we’ll explain a bit about why that valuation is the skeleton key you need to sell your house faster and at a better value.

Bachelor in Business Marketing and Psychology - Victoria University

Dip and Adv Dip in Marketing and Sales - Swinburne University of Technology

Masters in Property and Valuation - Bond University (undertaking)

The Importance of Market Valuations

It’s not entirely uncommon for homeowners to list their houses for sale without having a home valuer prepare an appraisal. The appraisal often comes on the other side of the equation, as protection that buyers and their lenders take to make sure they aren’t overpaying for a property. However, it’s also smart to get a valuation before you list, for these simple reasons: 
  • It helps with target marketing. Most buyers shop for homes based on price range. If a home is priced a little too high or a bit too high, it can impact who even sees the listing. Our agency is extremely focused on buyer personas and target marketing, and accurate market valuations are a part of that process.
  • It helps you avoid undervaluing your property. Under-pricing your home can cause it to sell faster, but it also leaves money on the table. Since the money you get from selling your house will impact how big of a mortgage loan you need to buy your next property—and how high your monthly payment is for that loan going forward—there are obvious benefits to not low-balling your list price.
  • It helps you sell your home faster. At the same time, overvaluing your home can cause it to sit on the market for months, which can, in turn, impact its value and sale potential. Pricing the house right will get it sold much faster, which allows you to move on to the next chapter of your life sooner.

What Sets Real Estate Marketing by Benjamin Waite Apart as a Home Valuer

When you team up with us as your home valuer, you can expect a positive experience from the word go. Here are a few of the ways we ensure an enjoyable working relationship and a positive outcome:
  • We see the appraisal as just part of the equation. We aren’t just a land valuer agency. On the contrary, we provide a full range of house marketing services, all designed to help you reach your target market and sell your home faster.
  • We look at everything. Many appraisals are based in large part on nearby ‘comps’ or comparable properties. While location and market conditions are certainly a part of our approach, our evaluations also consider property improvements and renovations, which can significantly impact the sale price.
  • We are fast. We know that, in some cases, selling a house is an urgent process that needs to happen quickly. Whether you’re relocating to a new area or just eager to finance a new real estate transaction, we’ll help you get your property listed faster by turning around your appraisal within 24 hours.

About Benjamin Waite

Benjamin has 15 years of experience in the property agency and carries a master’s degree in property and valuation. 

Contact him today to learn more about market valuations and their benefits.